1.One common form of reward is the attainment of a goal, and that reward marks a finish line—and a finish line marks (link is external) a stopping point . 一种常见的奖励形式就是达到目标，而且奖励就标志着到达终点——终点就标意味着停止前进。
Once we stop, we must start over, and starting over is harder than starting.
一旦我们停止，就必须重新开始，而从头再来要比开始更困难。
The more dramatic the goal, the more decisive the end—and the more effort required to start over.
目标越大，到最后就越关键——就需要越多的努力重新开始。
2.A reward requires a decision (“Do I deserve this reward?”)
通常回报需要一个决定（“我值得拥有这个奖励吗？”）。
Habits are freeing and energizing because they get us out of the draining, difficult business of using decision-making and self-control.
行为是任意的并且有激发性的，因为它们能使我们摆脱精疲力尽的状态，摆脱通过决策和自制力制造的困难处境。
We don’t reward ourselves for brushing our teeth, so we don’t have to ask, “Have I brushed long enough to deserve my reward?” We just do it.
我们不会因为刷牙而奖励自己，所以我们也不必问自己，“我刷的时间足够长了吗？足够得到应有的回报了吗》”我们只是那么做而已。
3. It permits an opt-out ( “If I forgo the reward, I don’t have to do this activity”).
允许自愿退出（“如果我放弃奖励，就没必要完成做这个活动”）。
4.It teaches us that we’d do this activity only if a reward is offered.
它教会我们只有提供奖励的情况下，我们才做活动。
A reward provides extrinsic motivation, which tells us that we don’t feel intrinsic motivation. We’re not practicing guitar because we want to practice guitar, but because we promised ourselves a beer every time we practice. Along those lines…
奖励提供外在动力，这就是说我们感觉不到内在动力。我们并不是因为想练吉他才去练习弹吉他，而是因为每次练习的时候我们都答应奖励自己一听啤酒。以此类推。
5. A reward makes us associate a behavior with suffering or imposition.
奖励让我们把行为与“煎熬”或“被迫接受”联系起来。
Furthermore, we often choose perverse rewards. A friend told me, “After I’ve lost this ten pounds, I’m going to reward myself with a big piece of chocolate cake.”
此外，我们常常会选择相反的奖励。一个朋友告诉我，“如果我减掉这10磅（减肥），我就会奖励自己一个大份的巧克力蛋糕。”
The one kind of reward that does work? A reward that takes you deeper into the habit. Doing lots of yoga? Splurge on a new yoga mat. Bringing lunch to work every day? Buy that expensive set of great knives. One company had a smart policy: any employee who exercised at least 75 times in one year in the company gym was rewarded with…the next year’s gym membership free. The reward for exercise was more exercise.
这种奖励能起作用吗？一种奖励应该让你能继续这种习惯。做更多的瑜伽？奖励就是奢侈地购买一个新的瑜伽垫。每天带午餐去公司？奖励就是购买一套昂贵的精致餐具。有个公司出台了一个很聪明的政策：一年之中，凡是在公司健身俱乐部锻炼75次以上的任何一个员工都可以获得奖励……成为下一年健身俱乐部的免费会员。奖励锻炼就会得到更多的锻炼。
