标题: 资讯:为了双11,三个美国小伙儿建了个“英文版**”(... [打印本页] 作者: Emma 时间: 2018-11-3 10:59 标题: 资讯:为了双11,三个美国小伙儿建了个“英文版**”(...
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双11,不懂中文的老外怎么******?三个美国小伙儿建了个“英文版**”
How three Americans founded an award-winning start-up in China
双11就要到了,在中国的外国羊毛党们也禁不住要******。但是,看不懂中文怎么**?三个美国小伙儿抓住这一商机,创建了一个帮老外“淘货”的英文购物**。搞促销,帮退货,发布“剁手指南”……让更多的外国朋友爱上了中国货。
When Jay Thornhill graduated from the University of Southern California in 2007, he had a plan. He'd spend ** year in three different continents teaching English before returning to California to start his career.
杰伊-桑希尔2007年从南加州大学毕业时,他**用一年的时间到世界三个不同的洲教英语,然后返回加州工作。
More than 10 years later, he's still living in China.
可是,10多年过去了,他还在中国。
In 2016, he started a company in Shanghai with two other American expats living in his building. The company, Baopals, is an e-commerce platform that allows foreigners in China to buy products in English from Chinese e-commerce sites Taobao and Tmall.
2016年,他和住在同楼的另外两位美国人在上海一起创**了一家公司。这家名为Baopals(保派网)的公司是一个英文电商平台,居住在中国的老外可以通过这个平台购****和天猫商城的产品。
The site works by pulling data from the two Alibaba-backed platforms and translating the info i** English. Baopals also offers a customer service center to help facilitate transactions and logistics. It adds a service fee starting at 5 percent for each product.
该**从阿里巴巴旗下的两个电商平台获取数据,并将信息翻译成英语。Baopals还有客服中心协助交易和物流,每件商品**取最低为**价5%的服务费。
Thornhill and his co-founders, Charlie Erickson and Tyler McNew, felt shopping online was a hassle for foreigners in China. Before they launched the site, they'd often ask Chinese friends to buy products for them and then pay them.
桑希尔和其他两位创**者查理-埃里克森和泰勒-麦克纽认为,对在中国的外国人来说,网购是个麻烦事。在创**这家**之前,他们经常要求助于中国的朋友帮他们网购,再**给朋友。
They now have an office space with 40 employees — 15 of which are foreigners and 25 are Chinese citizens. The company said it has sold more than two million products through its site and has passed $14 million in revenue since launching.
公司现在有40名员工,其中15人是外国人,25人是中国人。公司称**已**出了超过200万件商品,自成立以来营业额已达到1400万美元(约合9750万元**)。
After the platform gained traction, Baopals was written up by local media. The team also became the first foreign-led group to win the Shanghai-government backed honor "Top 10 up-and-coming e**epreneurs in Shanghai."
在平台越来越受欢迎之后,当地媒体报道了Baopals**。创业团队还成为首个获得上海市**评选的“十大创业新秀”的外资企业。
Thornhill even appeared on a "Shark Tank"-like show in China, which translates to "Maker China," in which Thornhill said he was offered, but declined investor funding.
桑希尔还在中国参加了“创客中国”创新创业大赛。这是一档类似于“鲨鱼坦克”(又称创智赢家,是美国ABC电视台的一系列发明真人秀节目)的比赛。桑希尔说,他在比赛中获得了投资基金,但他没有接受。
Alibaba is supportive of his company, Thornhill said, even inviting the start-up to its headquarters in Hangzhou for a tour.
桑希尔说,阿里巴巴集团对他的公司表示支持,还邀请创业团队去杭州总部参观。
Since Baopals' success is entirely reliant on ** company, however, its business model could potentially be upended if Alibaba launched its own English version of Taobao or Tmall.
但由于Baopals的成功完全有赖于阿里巴巴,如果阿里巴巴今后推出自己的英文版**或天猫商城,Baopals的商业模式就会遇到问题。
"We don't see any sign that that's in the works," Thornhill said. "It's such a small niche market, their platform is completely built for a Chinese audience and to do all of that for such a small market — it's hard to see them prioritizing it," he said.
桑希尔说:“我们没发现阿里巴巴有此**。这是个非常小众的市场,阿里巴巴的平台完全是为中国顾客打造的,为这么小的市场费这么大力气,这不太可能是他们优先考虑的项目。”
Currently, Alibaba has AliExpress, which is aimed at international buyers.
目前,阿里巴巴旗下的全球速**通**客户也是国际**家。
Alternatively, Thornhill sees other potential future plans for the company.
另外,桑希尔还着眼于公司未来有望实现的其他**。
"Our goal is just building a better and better company and a better shopping platform and if that ** day gets us a seat at the table where Alibaba is talking about an acquisition, that'd be amazing," he said. "We'd ** those talks and see what it means for the company."
他说:“我们的**就是把公司打造得越来越好,成为一个更好的网购平台。如果今后阿里巴巴要**购我们,那就太好了。我们欢迎这种商谈,看看会对公司未来的发展有什么影响。”