Based on the quality, diversity and price of animated series, a so-called "chain of contempt" analysis of the sector went viral on social media. The pyramid-shaped graphic lists Chinese and foreign animation programs in three layers according to popularity.
根据质量、多样性以及价格等因素排列的动画片“鄙视链”在社交媒体疯传。这个金字塔型的鄙视链根据动画片的受欢迎程度将国产和外国动画片分为三个层级。
At the top are the most popular carto** that are not translated into Chinese yet, such as Adventure Time, Bob's Burgers and Bear Bernard. These are followed by carto** imported from the United States, Europe, South Korea and Japan, including Walt Disney animati**, SpongeBob SquarePants and Thomas the Tank Engine & Friends. The Chinese series Pleasant Goat and Big Big Wolf, Boonie Bears and GG Bond ranked at the bottom of the pyramid.
位于金字塔尖的是《探险活宝》、《**心汉堡店》、《倒霉熊》等最流行、还没有中文版的动画片，紧随其后的是《迪士尼》、《海绵**》、《托马斯小火车》等从欧美、日韩等地引进的动画片，《喜羊羊》、《熊出没》、《猪猪侠》等国产动画片排在塔底。
“鄙视链”(chain of contempt)一词最早见于南方都市报2012年4月7日深圳杂志“城市周刊”专题：“在鄙视已经变得公然、无畏、无所顾忌的当下，似乎不鄙视无以证明自己的优秀、高端与成功。你鄙视我，我鄙视他，鄙视食物链将消弭的等级制度再次建构，竖中指、翻白眼就是隔**自恋、自卑的‘宫墙’。”
如果用英语来表达的话，chain of contempt is a somewhat linear sequence of links, where each link feels superior to its next link and c**equently shows contempt toward it(鄙视链从某种意义上说就是不同事物间的线性排列，该序列上的每个事物都觉得自己比排在后面的事物更高端，因此对其表现出鄙视的态度)。
Contempt表示“轻视、蔑视，(对规则等)藐视、不顾”的意思，常用的搭配有have contempt for someone/something(鄙视某人/某事)，如果有人在法庭上大吵大闹，法官就可能会以“藐视法庭罪”(contempt of court)对其进行判罚。